Ana Maria Creative

VIEWBOOOK


2026/27: The Vandal Living Viewbook will land in the hands of roughly 3,000 prospective University of Idaho students and their families as they visit campus in the spring — which meant it needed to be welcoming, informative, and unmistakably Vandal.


I leaned into strong layout design principles throughout the piece, building a clean, modern structure in InDesign with intentional white space — especially on the back cover — so visitors have room to jot down notes during their campus tours. My photo selection prioritized visual storytelling, achieved in collaboration with U of I’s Creative Services team and the copywriters on my marketing team. Check out the full Viewbook here.


TOOLS: Adobe InDesign, Photoshop, Sony A6700 Camera

VANDAL LIVING GREEN


2024/25: As part of a Sustainability Initiatives Campaign developed by the Auxiliary Services Marketing Team, I designed a T‑shirt to help introduce the campaign. With the only requirement being to incorporate planet Earth, I created a vintage‑style mascot concept inspired by early mood boards.


The design was so well received that it expanded into a full series of vintage mascots representing water, energy, and waste for a set of button pins. What started as a single illustration quickly grew into a playful visual system that helped bring the campaign’s message to life.


TOOLS: Adobe Illustrator and Photoshop